This year's Super Bowl advertisers are a mix of veterans and rookies to the big game. Football fans who tune in will be treated to another glimpse of David Beckham's slick body and get an encore dose of adorable from the Budweiser Clydesdales.

But some first-time Super Bowl commercial participants introduce viewers to British bad guys, strange creatures of the Web and a familiar family having breakfast together.

Though there will likely be no talking babies, the following ads are already generating chatter.

(Click each title to see video on mobile devices.)

Budweiser 'Puppy Love'

Beer commercial showcases the special bond between two animals.

H&M Bodywear

Commercial featuring David Beckham enables real-time shopping directly from the TV.

Chevy Silverado

Commercial to the tune of "Sexy Thing" is about a "man, his truck and a very eligible bachelor."

Cheerios 'Gracie'

General Mills' spot brings back the family from the "Just Checking" commercial.

Jaguar 'Rendezvous'

Ben Kingsley, Tom Hiddleston and Mark Strong promote the automaker's new F-Type Coupe with the tag line "it's good to be bad."

AXE 'Peace'

Men's fragrance commercial promotes peace with its slogan "make love, not war."

Chrysler 200 'America's Import'

Bob Dylan narrates automaker's two-minute patriotic commercial.

GoDaddy 'Bodybuilder'

Website domain provider's ad has bodybuilders and a buff Danica Patrick running to a spray-tan business.

Volkswagen 'Wings'

Dad tells his daughter that "every time a Volkswagen hits 100,000 miles, a German engineer gets his wings."

Old Spice 'Mom Song'

Ad warns it "may cause boys to become men, girls to become girlfriends and moms to become sad."

Dannon Oikos 'Spill'

Commercial for Greek yogurt reunites the cast of "Full House."

Hyundai Genesis 'Dad's Sixth Sense'

Hyundai's commercial likens auto-emergency braking to dads keeping their kids from harm.

Squarespace 'A Better Web Awaits'

Web publishing company promises better websites in commercial for the Super Bowl.

Honda 'Hug Fest'

Fred Armisen lends the action star a hug in this Super Bowl commercial.

CarMax 'Slow Clap'

Used-car retailer's commercial highlights one man's successful experience.

CarMax 'Slow Bark'

Used-car retailer mimics its "Slow Clap" commercial with a puppy version.

Kia 'The Truth'

Laurence Fishburne appears as Morpheus in ad for the carmaker's luxury sedan.

SodaStream

Scarlett Johansson aims to make her message go viral in Super Bowl spot for soda-making machine.

Beats Music 'The Right Music'

Streaming music service helps a Goldilocks-esque Ellen DeGeneres find her perfect playlist.

Bud Light 'Up for Whatever'

Super Bowl ad stars a guy who doesn't know he's in a Super Bowl ad.

Bud Light 'Up for Whatever'

Super Bowl commercial features Reggie Watts, Don Cheadle, Arnold Schwarzenegger and OneRepublic.

Butterfinger 'Cup Therapy'

Mr. Butterfinger joins Peanut Butter and Chocolate in "cup therapy."

Audi 'Doberhuahua'

Toyota Highlander

Terry Crews fits the Muppets, a flock of chickens, a grand piano and more into his Toyota Highlander.

Ford Fusion Hybrid

Rob Riggle and James Franco star in "no ordinary commercial" for Fusion Hybrid.

Chobani 'How Matters'

Bob Dylan's "I Want You" plays in Super Bowl commercial for Greek yogurt.

Coca-Cola 'It's Beautiful'

Beverage company sets ad to the tune of "America the Beautiful" sung in different languages.